Double Maverick Lawns
A bold, high-converting site for a home-services brand — engineered to turn local searches into booked jobs, with a look that stands out in a crowded market.
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I'm Benjamin Ogden, a web & graphic designer who turns small businesses into sharp, credible brands — websites, identities, graphics, and the marketing that ties them together.
Real businesses, real goals. Each one built to look the part and pull its weight.
A bold, high-converting site for a home-services brand — engineered to turn local searches into booked jobs, with a look that stands out in a crowded market.
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A polished, credible presence for a private-equity firm — where restraint signals seriousness and every detail is tuned to build trust.
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Warm, human, and calm — an identity and site that reflect a gentler approach to early learning, and put parents at ease from the first scroll.
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A confident campaign site for a school-board run — clear priorities, strong calls to action, and the candidate front and center.
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An elegant, literary home for a historical-fiction author — warm, bookish, and built to showcase a full collection of Civil War–era novels.
View project ↗From the first sketch to the final line of code — nothing handed off, nothing lost in translation.
I work the way a small business actually needs someone to work — no agency overhead, no committee, no telephone game. You talk to the person doing the design and the person writing the code, because they're the same person.
I care about the details most people never consciously notice — the spacing, the timing of a hover, the exact weight of a headline — because those are the details that quietly make a brand feel trustworthy. Get enough of them right and the whole thing just works.
Benjamin OgdenDesigner & front-end developer
Good design isn't decoration. It's clarity — making information easier to understand, the experience easier to move through, and the goal easier to reach.
Pretty is the byproduct, not the point. If a design looks great but nobody understands it or acts on it, it hasn't done its job.
Every project starts with the same question: what is this actually supposed to accomplish?
Currently taking on new projects · Usually replies within a day