Available for new projects

I make brands look like they mean business.

I'm Benjamin Ogden, a web & graphic designer who turns small businesses into sharp, credible brands — websites, identities, graphics, and the marketing that ties them together.

01 — Selected Work

A few things I'm proud of.

Real businesses, real goals. Each one built to look the part and pull its weight.

01 Double Maverick Lawns website — lawn care service homepage
Web DesignMarketingLead Gen

Double Maverick Lawns

A bold, high-converting site for a home-services brand — engineered to turn local searches into booked jobs, with a look that stands out in a crowded market.

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02 Building Industry Partners website — private equity firm homepage
Web DesignBrandingUI/UX

Building Industry Partners

A polished, credible presence for a private-equity firm — where restraint signals seriousness and every detail is tuned to build trust.

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03 The Natural Child School website — childcare program homepage
Web DesignIdentityUI/UX

The Natural Child School

Warm, human, and calm — an identity and site that reflect a gentler approach to early learning, and put parents at ease from the first scroll.

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04 Shelly Soffer for Schools campaign website homepage
Web DesignUI/UXCampaign

Shelly Soffer for Schools

A confident campaign site for a school-board run — clear priorities, strong calls to action, and the candidate front and center.

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05 Glenn A. Ogden author website — Civil War historical fiction
Web DesignEditorialTypography

Glenn A. Ogden

An elegant, literary home for a historical-fiction author — warm, bookish, and built to showcase a full collection of Civil War–era novels.

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02 — What I Do

One designer, the whole picture.

From the first sketch to the final line of code — nothing handed off, nothing lost in translation.

  • 01Web DesignSites that look sharp and load fast
  • 02UI / UX DesignJourneys people move through easily
  • 03Graphic DesignVisuals with intent, never filler
  • 04Branding & IdentityA look that earns a second glance
  • 05Digital AdvertisingAds made to be clicked
  • 06InfographicsComplex ideas made obvious
  • 07Marketing DesignCampaigns that hold together
  • 08Front-End DevelopmentClean, dependency-free builds
03 — About
Benjamin Ogden at his studio desk

Hi, I'm Benjamin. For 20+ years I've helped small businesses show up online looking like the real deal.

I work the way a small business actually needs someone to work — no agency overhead, no committee, no telephone game. You talk to the person doing the design and the person writing the code, because they're the same person.

I care about the details most people never consciously notice — the spacing, the timing of a hover, the exact weight of a headline — because those are the details that quietly make a brand feel trustworthy. Get enough of them right and the whole thing just works.

Benjamin OgdenDesigner & front-end developer

04 — Experience

Trusted across industries.

20+Years designing & building
5Featured client projects
1Designer, start to finish
Double Maverick Lawns Building Industry Partners The Natural Child School Shelly Soffer for Schools Glenn A. Ogden
EducationChildcareHome ServicesPrivate EquityPolitical CampaignsAuthors & Publishing
05 — Design Philosophy
Good design isn't decoration. It's clarity — making information easier to understand, the experience easier to move through, and the goal easier to reach.

Pretty is the byproduct, not the point. If a design looks great but nobody understands it or acts on it, it hasn't done its job.

Every project starts with the same question: what is this actually supposed to accomplish?

06 — Contact

Have a project in mind? Let's make something great.

Currently taking on new projects · Usually replies within a day